Let me be frank here. Little cheeses me off more than coming across misinformation being presented as the truth when it comes to ABA. Very often, people who have NO real experience with ABA programs insist that ABA is... any number of things it is not. Harsh, cold, robotic. Not guided by the child's interests. Doesn't address the core deficits of autism. None of these things is true! It is important to note that there are a number of different techniques which are all considered "ABA." These techniques can look vastly different from one another, however, all are guided by the principles of reinforcement and operant conditioning. Some are child led,others more structured and scripted. What determines this? In a good ABA program, what determines this is what is best for the child.
I particularly dislike the videos from the Son-Rise program, which has no empirical evidence backing it (despite misleading people into thinking that there is) that compare their program to ABA in a manner mimicking the Mac vs PC commercials.
In the following entry I will point out all of the misinformation contained in these videos. For now, I will leave you with the following link, which is an open letter to the CEO of the Son-Rise program, Raun Kaufman: http://www.asatonline.org/media_watches/41